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The first step towards running an online business is to carefully set up your website using today’s top eCommerce hosting platforms. Once you have accomplished this, the next step is to start taking advantage of all of the online promotional benefits that you can gain from social media, including Twitter.
The use of Twitter can be invaluable to your online business. Yet to maximize its possibility, you must make sure that your tweets are relevant and interesting.
The following are a few top tips to keep in mind when using Twitter for promotional purposes.
1. Start by learning the basics of what Twitter can do for your online business.
If you have started up an eCommerce website, you’ll want to integrate social media into your promotional repertoire. There are plenty of online tutorials that can make short work of this and make the whole process less intimidating.
Practice the art of using 140 characters or less in each message, so that you can connect with your audience. Twitter can be used as a medium to let your audience know about entertaining links, articles they might find informative, contests, and updates related to your online business.
The more interesting you can make your tweets, the higher the likelihood that your audience will retweet these messages to their followers. This power can help promote your business to an ever-wider circle of followers.
2. Insert Twitter resources on your website
With the help of today’s eCommerce hosting platforms, it’s easy to integrate social media right into your website. You can use widgets, follow, and tweet buttons. Be sure to prominently display these on your website to encourage visitors to become followers.
3. Ensure that your Twitter profile promotes your business.
Twitter profiles can be fully customized to reflect your brand’s image. The best profile will boost customer engagement, and help serve as a promotional tool in addition to your actual tweets. To this end, it’s best to display your company’s logo and website address prominently, so that you can encourage profile visitors to click through and pay a visit to your homepage.
4. Write in a personal tone.
Nothing is a bigger turnoff in a Twitter account than a corporate account that uses a corporate tone of voice. Tweeting is meant to be a casual way to share thoughts and information, so even if you are using Twitter for professional purposes it’s best to use a familiar tone.
Engage your audience by asking for their opinions and giving them useful tips. You can share funny web content that is related to your industry, to invite shares and show that your brand has a sense of humour.
5. Use Twitter to offer exclusive deals.
When you use Twitter to offer promotional discounts or deals, you will make your Twitter followers feel special, and will entice them to invite others to follow your account for more offers. This can help increase the overall awareness of your brand, using new technology for a traditional promotional purpose.
6. Use “Calls to Action” in your tweets.
If you want your tweets to achieve a specific purpose, you need to make that clear. Whether it’s purchasing your product, retweeting your original tweet, or subscribing to your newsletter, put this call to action directly in the message.
By using your creativity, Twitter can be a fun and useful way to drum up new business and promote your brand.
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