Wikipedia defines email marketing as “directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.“
Email marketing has more advantages than disadvantages in this fast growing Internet world. We will look at some of the quick advantages of email marketing in this article:
8 Quick Advantages of Email Marketing:
1) Targeted Reach:
Email marketing lets you reach a large set of targeted audience. Email being used a common mode of communication these days, this method lets you easily lets you reach to millions of users. There are huge number of email hosting providers, email hosting from 123-reg being one of the renowned email hosting service to use for email marketing, commercial communications, and much professional.
2) Faster:
Email marketing is extremely less time consuming. A typical email burst from can send out to thousands of emails in less than 10 seconds. There are email burst software to enable you to type down your professional mail easily in minutes by giving them the right input and the right message layout.
3) Cheaper:
4) Easy to Track:
Tracking and calculating your visitors is extremely easy with email marketing. This can help you achieve you great levels of success by analysing for the future trends and changes in your target audience.This also lets you analyse your customer requirements easily. The ability to keep a track has lots of hidden benefits.
5) Popular and Easy to Use:
Email marketing is popular among digital marketers. Email usage is not just popular among digital marketers but also among common web user for personal use.
This mode is popular is because the email usage is increasing at the rate of 15% every year. Learn more about email marketing a new concept called “Magic Box“.
6) Higher Frequency:
In a marketing strategy where paper is involved, you have the disadvantage of communicating your audience not so frequently, but with online marketing you have the option to send out your message 24/7. Email marketing is much more flexible than other methods of marketing.
7) Extremely Personal:
Email marketing lets you to send not only personalised messages to the readers, but also these messages are highly confidential. It can be understood as one to one as well as well one to many communication, yet the data is highly secure and safe until it is reaches the user. In other mode of marketing, there are chances of data loss or theft. Let’s take an example of a postal marketing method, the post can be broken on the way by anyone and the data might be lost. Email marketing is safe and secure.
8) Quick Return Feedback:
Email marketing also has the advantage of getting quick feedbacks for your message. Reviewing such feedbacks by market trend analysers can help achieve better results in the future. The feedback can be either negative or positive, but everything can be helpful for a deep analysis to understand the audience.
These were some of the top 8 quick advantages of email marketing we found out. If you have more such interesting tips and benefits, don’t hesitate to add them by comments.
~iTechColumn
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